HUF
HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel's outlook on life.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods.
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HUF X SPIDER-MAN ISSUE 300 BLIND BAG SKATEBOARD DECK
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• 7-ply classic skateboard deck • Printed artwork at top and bottom• Features custom blind bag packaging• Each bag contains one of three unique des...
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HUF X SPIDER-MAN VILE TEE
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• 100% Cotton Short Sleeve Tee• Printed Artwork At Front• Glow Detail On Marvel Artwork• Puff Print Detail On All HUF Branding• HUF X Marvel Co-Bra...
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HUF X SPIDER-MAN PERCEPTIONS TEE
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• 100% Cotton Short Sleeve Tee• Printed Artwork At Front • Puff Print Detail On All HUF Branding• HUF X Marvel Co-Branded Trims
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HUF X SPIDER-MAN ARACHKNIGHT TEE
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• 100% Cotton Short Sleeve Tee• Printed Artwork At Center Chest And Back• Gold Foil Print Detail On Spider-Man Artwork • HUF X Marvel Co-Branded T...
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HUF X SPIDER-MAN ARACHKNIGHT HOODIE
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MENS HOODIE The HUF Arachknight Full Zip Hoodie in Heather Grey delivers bold comic book vibes with signature HUF streetwear edge. Featuring an ove...
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HUF SET MEGABLAST TEE MEN'S APPAREL
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• 100% cotton short sleeve tee• Printed artwork at center chest and back• HUF woven label at interior neck
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HUF BIG BLOCK TEE MEN'S APPAREL
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• 100% cotton short sleeve tee• Printed artwork at center chest • HUF woven label at interior neck
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HUF CUPID WASHED TEE
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• 100% cotton pigment washed short sleeve tee• Embroidered artwork at center chest• HUF woven label at interior neck
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HUF X STREET FIGHTER SAKE BOMB SET
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Get lit with the HUF x Street Fighter Sake Bomb Set—celebrating the iconic 16-bit arcade game of the late-80s and 90s. Made of thick, clear glass f...
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HUF HULK TT S/S TEE
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HULK TT S/S TEE The HUF x Marvel Hulk Triple Triangle Short Sleeve Tee is part of our Incredible Hulk 60th Anniversary capsule, in collaboration ...
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HUF BATTLE S/S TEE
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BATTLE S/S TEE The HUF x Marvel Battle Short Sleeve Tee is part of our Incredible Hulk 60th Anniversary capsule, in collaboration with Marvel Com...
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HUF TENSION S/S TEE
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The HUF x Marvel Tension Short Sleeve Tee is part of our Incredible Hulk 60th Anniversary capsule, in collaboration with Marvel Comics. Made of ...
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HUF RADIATE CREW SOCK
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Cotton/poly blend crew sock
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HUF HULK RETRO CREW SOCK
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HULK RETRO CREW SOCK The HUF x Marvel Hulk Retro Crew Sock is part of our Incredible Hulk 60th Anniversary capsule, in collaboration with Marvel Co...
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HUF BATTLE FLEECE SHORT
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80/20 Cotton poly short
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HUF BLAST 6 PANEL HAT
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6 Panel strapback hat. Cotton/twill
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